Are You Using Blacklisted Backlinks? Check Now
I want to share a strategy that I’ve been using to build free backlinks, traffic and authority with great success across the past 18 months.
It’s simple to execute, costs absolutely nothing and doesn’t take much time to do.
What am I talking about exactly?
Podcast Jacking!
I’ve used it to build 50 awesome links like these with minimal effort-
And it’s not just about the links!
Because it also means I have constant exposure to new audiences along with the opportunities and authority that comes with that.
So today I’m going to show you how the method works and how to automate it!
What Will I Learn?
What Is Podcast Jacking?
Podcast Jacking is the process of finding and pitching relevant podcasts on autopilot.
That lead you to awesome podcast interviews like this one with Brady from BrandBuilders.
I am going to show you how to automate the entire process including prospecting later, but for now, this is how it works if you were to do it manually-
PRO TIP: Before starting any link building campaign, it’s best to determine how many backlinks you need to rank and archive your goals.
Step #1 – Find Your Targets
The first thing we need to do is find a list of relevant podcasts that we want to appear on.
Most people spend hours and hours trawling through Google searches to find and qualify them, but there is an easier way!
For example, we can broadly assume that when Brian Dean appears on an SEO podcast, that I might be able to offer something of value to that podcast audience as well.
So all we need to do is use this awesome free tool that indexes podcast appearances of every person on the planet in near real-time-
To start building a list of target podcasts for us to appear on!
You can expand on this to include as many other relevant people and companies in your field to build out your target list.
Step #2 – Find Their Contact Details
Next, you need to find the contact information for all of your target podcasts. Preferably the email address of the podcast host themselves.
You can do this manually with my email address lookup guide or with tools like FindThatLead or Hunter which both give you enough free credits to pull off this strategy-
Just enter the target domain of the podcast to find all the contact details you need!
Step #3 – Send Your Pitch
Now we just need to send our pitch to each of the podcasts on our list.
We can use a template like this-
Hey #INSERT-NAME#
I hope you’re well!
I was wondering if you were looking for any podcast guests at the moment?
It’s a great time to book because I’ve got a lot of interesting things to talk about in SEO that you won’t hear anywhere else.
I guarantee that your listeners will be scrambling to take notes!
You can learn more about me here #INSERT-URL# and if you are interested in booking we can put something special together for your audience.
Thanks
If you do choose to use this template, make sure you customise it heavily or it will go straight to spam!
This approach has resulted in a 26.36% response rate–
Not bad for cold out reach compared to a lot of our other link building strategies.
BONUS TIP
Nearly 40% of the links we win come from the 2nd and 3rd follow up emails-
If you don’t get a response, make sure you send at least 1 follow up email.
Quite often people are just busy, on vacation or distracted-
We only ever send 3 emails to anyone contact at a company.
If we don’t get a response after that, we move onto the next email address we found for the company in step #2.
Step #4 – Record The Podcast
Once you have received a response and booked the podcast, now you need to actually record it!
Usually, during the booking process you have discussed a rough general topic and most podcasts follow a very conversational format starting with an intro then flowing into your subject from there.
Before you start any podcast you should check if its audio-only or if they record a video as well because many produce video versions of the podcast like this-
Other than that-
- Make some notes of the key points you want to touch on
- Don’t be nervous, just talk about your subject with passion
- Make sure you have your microphone and camera ready
- Keep a pen and paper handy to make notes throughout the recording
- Over deliver on value, advice and insight where possible
- Ask their audience to reach out to you personally with questions
- If you have one available, promote your lead magnet/freebie/trial at the end
And if there are any specific questions, most podcast hosts will provide those to you ahead of time so you can prepare – although the best shows are ones with no set script.
Once your podcast goes live, it’s common courtesy to share it with your audience.
So make sure you pull out a relevant quote and share it across your social channels at a minimum.
How To Automate The Podcast Jacking Strategy
So now you understand the basic strategy-
- Find relevant podcasts your competitors have appeared on with Google
- Lookup the contact details for each podcast
- Send your initial outreach email + 2 follow ups
- Move onto the next contact at the company if you don’t get a response
I want to show you how we automate that with Pitchbox which allows us to set up outreach campaigns based on Google searches-
Essentially it will go to Google and scrape all of the podcast appearances for us.
Then it automatically fetches all of the contact information we need-
Once approved, Pitchbox will start sending out our 3 part outreach email series to the first contact in the list to try and get a podcast booking.
If it doesn’t get a response after 3 emails, it moves onto the next contact in the list.
All on complete autopilot.
But Thats Not Even The Best Bit…
What makes this campaign super mega wow wow awesome is that you can set it up to be a “Recurring Campaign”–
What that means, is that every month it’s going to-
- Perform the Google searches looking for new podcast opportunities
- Lookup all of the relevant contact information
- Send the outreach sequence to get a podcast booking
And it does all of that on complete ‘autopilot’.
You don’t have to waste time…
- Searching for podcasts
- Prospecting
- Looking up contact details
…or remembering to send follow up emails.
Once set up, you just get a stream of relevant podcast bookings in your inbox every month.
Wrapping It Up
Podcast Jacking is a great way to build
- Links
- Traffic
- Authority
Running through the process every month will make sure you get constant exposure to new audiences and the opportunities that comes with that.
If you follow the manual process it costs absolutely nothing to do except a bit of effort!
So please tell me:
Will you be using the Podcast Jacking technique as part of your strategy?
Or perhaps you have an idea to improve on it? Let me know in the comments below!
BONUS: Learn how to build powerful edu backlinks.
70 Responses
thanks for this stuff
No problem!
This is the best article i like it very much. This is very informative and useful content. please keep sharing with us.Thanks for this great post!
Cheers, Amelia!
Hi Matthew,
It was an amazing article! This strategy looks great, and I am glad that you were able to generate free backlinks using it. I have never really heard about Podcast jacking, but I think it will be a great strategy as well. I have recently started a podcast, and I think this strategy will help me a lot. I learned a lot from it, and I will be applying it to my process. Thanks a lot for sharing this helpful article, it will definitely help a lot of other readers as well.
Excellent post. You have shared some wonderful tips. I completely agree with you that it is important for any blogger to help their visitors.
Thanks so much for sharing all of this great information! I’ve decided to comment more for my business and this information is exactly what I needed to learn. Thanks!
Glad it was helpful! Good luck!
Best article and great content.
Thanks :)
Great blog, great content, keep posting more articles like this one.
I will- Thank you!
very informative thank you
Cheers, Usama :)
I read through this! It is very valuable Blog for me. Thank you for this
Glad it was helpful!
To summarize, here are my takeaways:
1. Find someone else’s podcast in your target niche that has a relatively healthy download count and create high quality content for their audience.
2. Invite them to the show as a guest and position it as an opportunity for new listeners in your particular topic area to learn more about another successful person who is also interested in the same thing that they are interested in. This builds trust with the audience, but also gives you the chance to come across as a trusted authority on your given subject matter because of this guest appearance on this other popular podcast!
Great tips, thank you, Ivan!
Such a very good information .thanks for sharing
Glad it was helpful!
Thank You………….Very Useful……
Always happy to help!
Hey Matthew
Your post is very helpful and informative. You have mention great strategy .
I was searching over search engines and found your blog site which is awesome.
Podcast Jacking is the process of finding and pitching relevant podcasts on autopilot which is easy to use and you have suggested steps are very good.
Thank you
Sweety
Glad it was helpful!
Love it brother – now I gotta get you on our podcast ;)
Thank Tim! Drop me an email about the podcast!
Thanks sir for providing the key features to increase authority and traffic.
No problem :)
Thank you for the valuable tips you are sharing. Such a great content! Every time I learn something new! Keep up the great work !
Thanks, Sonia! Glad you enjoy my blog :)
Thank you dear, I found your information really useful. I would like to say thanks once again for this information. keep posting all the new information.
Cheers Peter!
nice post
Thanks!
thank you so much for sharing this information it helps us so much
Glad to hear that!
Thanks for your post
No problem- hope it helps!
I am looking for some good blog sites for studying. I was searching over search engines and found your blog site. Well i like your high quality blog site design plus your posting abilities. Keep doing it.
Thank you Simiran – Good luck with your studies!
Thanks, Mathew,
It seems a simple yet result-oriented strategy. I’m going to try this one. Through my English is a little weak as I’m from Asia but I hope to get over it.
Great! Tell me how it goes – I would be happy to know!
Thanq so much to provide with your strategy for the link building process.
No problem Sandeep – Are you going to try it?
Thanks ! Thank you for Sharing!
Cheers!
Always dismissed podcasts in my head as I didn’t think it would be relevant to my industry of gift design but you’ve inspired me to take another look. Thanks
The only to find out if it’s gonna work for you is to try…
Good luck and let me know how it goes!
Great technique Matt, nice to see you using Pitchbox, we are running large numbers of campaigns using it, best outreach tool there is!
I couldn’t agree more!
thank you so much for sharing this information it helps us so much
No problem! I am glad to be able to share my experience with my readers.
Thank you for sending the email with the link for this podcast jacking for links education. Your emails and tutorials are greatly appreciated.
My pleasure! Thank you for being such a loyal reader, Nicholas, it’s most appreciated too.
great article keep posting buddy
Thank you Mohnish
Found it ideal for everyone who is belong to SEO Marketing.
Thanks – Glad you found it useful.
Hi Matthew, great strategy, but I think it only works if you are already an authority in your field, doesn’t it?
Not necessarily – But it helps, for sure.
The key is the pitch.
You have to convince people that you are able to speak about a topic and that you have a unique point of view to offer.
You need to demonstrate that you can bring value to the podcast. If you do that, it would work for you.
Wow! I knew that being on podcasts was a good idea, but I didn’t think about the SEO benefits as well. That’s awesome!
Thanks for sharing!
No problem, Gale! Thanks for reading.
Every time is more difficult to create more links.. :(
Hey Rodrigo. This technic is actually pretty easy.
But, if you’re struggling with you link building, you can get some professional help, here: https://linksthatrank.com/
Their quality control is outstanding so you get only quality links.
Hi Matthew,
I am newbie in seo. Can you please share name which extension you are using for finding “DR”
Thank you
Hey Prodip. I use Ahrefs to find DR.
I suggest you read my full review about it: https://www.matthewwoodward.co.uk/seo/reviews/ahrefs/
Hope it helps!
Thank you for Sharing!
My opinion is that it’s easier said than done.
I tried to get on Podcasts about children books.
I wrote 20 individual Mails and did only get one response. Which was a No.
I also sent Out a Bulk Mail to all Media with about 500 people. Only get one answer.
Maybe my product and Mail sucked. But to be honest, I think the Problem is that Nobody wants to Help you.
Maybe it’s a German thing
I think it’s almost Impossible as noname to get Featured.
There a few Podcasts in Germany which are worth to spend time.
I am sorry it didn’t work out for you te first time, but I think it worths trying again with this strategy.
It’s rik free and might work!
Keep up the good work & wish you good luck.
Thank u so much sharing valueable information . It is very helpful for us
Glad to hear that. Thanks.