Link Building Services: What You REALLY Need To Know

Are You Using Blacklisted Backlinks? Check Now

Let’s face it:

Running your business is stressful enough.

You have a never-ending list of tasks to take care of with barely enough time to get them done. And, the thought of adding link building to that list can feel pretty overwhelming.

A successful link building strategy requires:

  • Time
  • Skill

  • Knowledge
  • Patience

…that you just don’t have right now.

So how can you get all of the results of link building without investing the time and energy needed to get them?


 You hire a reputable link building service (use this free link building checklist).

In this article, I’m going to show you how to find reputable link building services and how to avoid the most common traps when buying links.

What Is A Link Building Service?

A link building service is provided by an SEO agency that usually finds relevant websites that your target audience visits and places links back to your website. This is usually done by promoting your website content through manual outreach to as many relevant websites as possible.

Link building strategies can include manual outreach, broken link building, guest blogging etc…

Like how you would hire a mechanic to fix your car or a plumber to fix your sink…

 You’d hire a link building service to fix your low traffic problem.

Link Building Services flow chart

A reputable service will build links to help you, safely, achieve your traffic goals.

But how do you go about finding a trustworthy link building agency or service?

A Warning About Link Building Services

I’m going to be straight with you.

The link building service industry is very shady to say the least. There are a lot of people peddling junk from penalised sites or oversold guest post farms.

Quite often people advertise genuine “outreach” links but what you are really buying is posts on their private blog networks.

It’s easy to get caught in the crossfire so below are my top tips to make sure you are getting what you pay for…

…or you can download my free link building checklist to make sure they are only building links that help you.

1. You Get What You Pay For

In the modern economy, links are a commodity with value just like bread and milk are and website owners know that.

Scoring a high-quality genuine outreach based link has a number of costs-

  • Publishing Fee – site owners know the value of a link and often charge hefty publishing fees
  • Writer – you need to pay a writer to create a 1,000 word article
  • Outreach Admin – someone needs to contact the site, arrange the placement and make sure it meets specification
  • Order Management – someone needs to manage your order and provide customer service
  • Quality Control – granted not every provider has this, but it takes around 20 minutes to properly review the quality of each placement

With all of those things considered, a high quality outreach based relevant link is going to cost you anywhere between $170-$300.

Those are the numbers behind genuine link building services, so when you see someone offering “outreach based guest posts” for $50 each, what your actually buying is posts on their private blog network.

In fact, you might even have your link placed onto hacked sites like this BuzzFeed investigatory piece discovered.

That’s not to say that all of the expensive link building providers deliver quality service because they don’t.

But it’s important you understand the numbers to give you an indication of what to expect from a high-quality service.

Check out my SEO pricing blog post to get an idea of how much you’re supposed to pay for high-quality SEO services.

2. Avoid Services That Share Site Lists

There are a number of link building companies that will allow you to see the list of sites they have available to buy links from before you buy.

You must avoid these at all costs.

I know being able to browse through a link building services inventory might seem like an attractive proposition, but it actually puts you in a position of risk.

Take a look at this video to learn precisely why:

YouTube video

As you can see:

It’s absolutely critical you avoid services that share their site lists.

PRO TIP: Use the free backlink blacklist database to quickly review link quality

3. Avoid Links From Sites With “Write For Us” Pages

What a lot of link building services do is-

  1. Scrape Googles search results for sites with “write for us” pages
  2. Send emails to those sites to place their content for a fee

It’s super easy to do and likely highly profitable because it requires absolutely zero care or attention to do.

The problem is sites with “Write for Us” pages are-

  • Heavily farmed from other link building services
  • Spammed to death with irrelevant content from dog training tutorials to the latest construction advice
  • Usually link to questionable sites in questionable neighborhoods like adult, pharma and xxx
  • These sites are often built with the sole purpose of selling links because they know that a “write for us” page with attract link sellers
  • It’s likely Google automatically devalues links coming from these sites making them worthless

That’s a whole lot of reasons to avoid link building services that deliver placements on sites with “Write For Us” pages.

Pay close attention because this is the most common trick in the book!

A reputable service will blacklist all sites with “Write For Us” pages.

4. Avoid Links From Sites With Zero Search Traffic

As a general rule of thumb, if Google is sending organic search traffic to a site – you can assume that Google trusts it.

And if Google trusts it, you can also broadly assume that a link from that site is a good link to have.

So you always want to use something like Ahrefs or SEMRush to make sure the placements your link building service delivers are on sites with organic traffic-

link building services

Ideally, you want to see that sites have at least 500 organic visitors per month.

5. Pay Close Attention To Quality Control

I can’t stress enough how much attention needs to be paid to quality control by either you or your chosen link building service.

You should manually check-

  • Does the placement page have a meta noindex or no follow tag?
  • Is your link placed with a nofollow/sponsored/ugc tag?
  • Is there any mention the placement page is a guest post or sponsored content?
  • Is the content unique?
  • Is there a “write for us” page?

Even though some of these things might seem quite basic, it’s amazing how often link building services fail to deliver.

These Are The Best Link Building Services

To successfully outsource link building and help you to:

  • Avoid a long search
  • Ensure you only get high-quality links

…I’d like to share some of the best link building services I have come across with you.

It’s important to stress that none of these services are perfect and after spending hundreds of thousands of dollars I’m yet to find a “perfect” link building service.

But what is important is how the services conduct themselves when there is a problem and each of the services below has acted responsibly when they have needed to do so.

#1: LinksThatRank

LinksThatRank not only offer link building services but also white label SEO services.

They provide the highest quality links from any link building service hands down.

If you want a completely hands-off link building service you can trust, they have the most in-depth and detailed quality control process out of every seller.

link building services

They have also simplified the buying process which makes link building services accessible to anyone regardless of technical knowledge.

Unlike other services they-

  • Have a 23 point quality control checklist to make sure you get links that ranks
  • Select target anchor text to make sure you don’t trigger an anchor text penalty
  • Offer 1,000 words of content per placement by default
  • Add internal and external links to placement pages to appear more natural
  • Operate a strict blacklist of sites with “write for us” pages and known guest post farms and PBN networks
  • Have built their own link building tool to identify toxic backlinks

YouTube video

LinksThatRank are one of the best link building services on the planet for a reason.

Plus, they allow you to get a monthly link building service (aka package) for a discounted price!

PRO TIP: Before outsourcing your link building, it’s best to determine how many backlinks you need to archive your goals.

#2: Ecommerce Link Builders

Ecommerce Link Builders is a link building agency that offers 3 different packages (Starter – Growth – Takeover) as well as custom link packages.

In other words, no matter what your needs or budget are, you’ll find a package that suits you. And, if you don’t, you can still send them a request for a custom package.

On top of that, they aren’t limited to guest posting. They offer many other white label link building methods you can personally choose to build your high-quality links.

Ecommerce Link Builders

But, no matter which package you get, Ecommerce Link Builders guarantee you:

  • Niche relevant blogger outreach
  • 35+ point website quality control
  • Negotiating topics & placements
  • SERP Anchor text analysis selection
  • Premium content creation (1,000+ words)
  • Strict proofing & indexing quality control
  • Link placement reporting dashboard
  • FREE keyword rank tracking (ROI Proof)

If you want to see what they can accomplish for you, just take a look at their incredible case studies.

Have an ecommerce site and want to build your own links? Check out these 6x ecommerce link building strategies you can use to boost your traffic.

#3: Authority Builders

Authority Builders are one of the big players in the link building niche.

They cater to both website owners and SEO agencies who want help to build links.

authority builders homepage

Simply sign up for their service, then start building links by-

  • Pick the websites you would like links from
  • Send your URL and anchor text for your links
  • They arrange the placement with each webmaster
  • You then pay your invoice and wait for your links to be published

And you can track and manage your orders and progress in their custom dashboard.

They even offer a 365-day money-back guarantee to ensure you get what you pay for.

#4: Get Me Links

Get Me Links are a popular link building company and the team has spent the last 4 years trying and testing the best link building strategies to use for their clients.

get me links homepage

You can opt for one of these packages-

  • Guest Posting
  • Niche Edits (backlinks placed in existing content)
  • Tiered Links
  • Link Packs (a mixture of different links)
  • Local Link Packs

Just pick your poison, send your target URL and anchor text and they do the rest.

If your spend exceeds $1,500 the Get Me Links team offers further assistance with anchor text analysis and selection.

#5: Loganix

Another great service for link building is a company called Loganix.

Founded by Adam Steele, they’ve been featured in some of the world’s leading publications like Forbes, Mashable, and Backlinko.

Not a bad portfolio!

loganix homepage

They offer a range of great link building services but you should pay attention to their guest posting services.

#6: Love To Link

Love To Link offers a high quality white hat guest posting SEO backlink service.

love to link homepage

They use in house writers to build quality links that the search engines will love.

Every link published in new content is permanent and never marked as sponsored.

Meaning all content published looks like it has been written and published by the webmaster who recommends your content by linking to it.

You can select sites by-

  • Niche
  • Metrics (DA, DR, TF, CF & RD)
  • Organic Traffic
  • Majority Traffic Country
  • Price

There are some pretty awesome testimonials which prove their backlink services can be trusted.

And, if you’re not convinced by this list, I suggest you check out my post about white label link building services or link building packages.

Wrapping It Up

Link building can be a long exhausting process, sometimes with very little return.

There are so many bad sellers out there that it’s easy to get stung if your not careful, but the advice I shared above will help you to avoid that.

If you are just looking for a reputable link building service that you can trust then I would suggest your start with Authority Builders or LinksThatRank.

You can always use this free link building checklist to make sure they are only building links that help you.

But remember:

It’s always good policy to double-check the work of any link building service is doing and if you would rather do the hard work yourself, you can use any of these link building strategies.

Frequently Asked Questions

What are link building services?
Link building services are key to your SEO strategy to help you build links from other people’s sites to yours. Backlinks are a very important ranking factor and using a service to find relevant placements, create the website content, and making sure your link gets placed the right way is critical.

Does link building still work?
Yes! Link building is still the number one Google ranking factor and will continue to be so for the foreseeable future. However, it’s important that you only build high-quality relevant links to your site.

How do I get more links to my website?
The easiest way to build links to your site is to use a reputable link building service like Authority Builders or LinksThatRank. Otherwise you can take advantage of any of these link building strategies to get more links to your website.

How much do links cost?
You can expect high quality, relevant link costs between $170-$300 depending on its overall strength and authority. You should be aware of cheaper links as these are usually resold guest post farms or PBN’s.

Where can I buy high-quality backlinks?
If you want to buy high quality backlinks I strongly recommend you look at Authority Builders and LinksThatRank who provide the highest quality link building service out of any provider at the moment.

118 Responses

  1. Sumit Bagga

    I really appreciate the tips in this blog post! I’m definitely going to start using some of the services you mentioned.

    • Matthew Woodward
      September 9th, 2022 at 8:45 am

      Glad to hear that!

  2. Ashlyn Danzy

    Great blog. I enjoyed reading it and learning new things. Thanks, Matthew

    • Matthew Woodward
      August 10th, 2022 at 7:45 am

      Glad you found it useful

  3. Hassainar Alanjery

    Really helpful article, Thank you

    • Matthew Woodward
      August 3rd, 2022 at 8:34 am

      No worries

  4. Best CBSE School in Faridabad

    What a wonderful information keep sharing this and thank you for this blog

    • Matthew Woodward
      July 22nd, 2022 at 9:01 am

      No worries!

  5. bri

    wish you the best with your website!!

    • Matthew Woodward
      June 13th, 2022 at 7:29 am

      Thank you!

  6. Xtremes Marketing


    I hope you are doing well.

    I really enjoyed reading your blog and it’s full of great information.

    Thank you

    • Matthew Woodward
      May 25th, 2022 at 8:56 am

      Thank you for reading the blog :)

  7. John Ravi

    Hi Matthew,

    It was a great share! After I started my blog, I came to understand the importance of link-building. You are right, running a business and managing a blog is stressful enough without the added burden of link-building. I really appreciate you sharing this article. I am sure it will be an eye-opening read for many people. I learned a lot from this, and I will definitely be sharing this within my network to help people out.

    • Matthew Woodward
      May 10th, 2022 at 8:10 am

      Thank you, John!

  8. Eagle Insight

    very helpful and informative article

    • Matthew Woodward
      April 8th, 2022 at 8:03 am

      Thanks :)

  9. anand

    I’m glad to inform you that your blog articles has been the life wire of my Affiliate marketing online business building. Thank you for sharing your wisdom with the world Matthew.However, lousy link building service choices often lead to wasted effort and loss of investment. The suggestions are much appreciated, and I would vouch for this checklist in our future projects.

  10. keey

    good job

    • Matthew Woodward
      February 23rd, 2022 at 8:54 am

      Cheers :)

  11. لیمو وردپرس

    Great post. Thank you Matthew. I’m a big fan of your content.

    • Matthew Woodward
      February 11th, 2022 at 7:54 am

      Glad to hear that- Cheers!

  12. Yourstore27

    Superb blog

    • Matthew Woodward
      December 8th, 2021 at 9:13 am

      Cheers :)

  13. Dubai chiller trucks

    Great post, and thanks for giving valuable information. It was more helpful for me.

    • Matthew Woodward
      November 22nd, 2021 at 4:28 pm

      Glad it was helpful- Cheers!

  14. John Ravi

    Hi Matthew,

    I completely agree that running a business is a stressful job. Before reading this article I was unaware of the link building services, your article really enlightened me. I conduct all the link-building activities myself, but I am looking forward to trying the services you shared. I am thinking about trying Authority Builders, but I also liked LinksThatRank. Which one of them do you think is better for link building?

    • Matthew Woodward
      November 11th, 2021 at 9:44 am

      Well, since LinksThatRank is my own link building service, I have to recommend it to you! ;)
      We have a strict quality control policy ensuring you that the links you receive are the best you can get.

  15. Arun

    Good content with great value

    • Matthew Woodward
      October 8th, 2021 at 8:53 am

      Cheers, Arun!

  16. Sheharyar Riaz

    Best blog I have ever seen, keep the good work going.

    • Matthew Woodward
      October 1st, 2021 at 8:09 am

      Thanks, Sheharyar!

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    good post

    • Matthew Woodward
      September 20th, 2021 at 8:10 am

      Thanks :)

  18. Kim

    Thank you for being straight on how risky paid links can be. Indeed one gets what they pay for

    • Matthew Woodward
      August 19th, 2021 at 5:41 pm

      No problem- Always happy to share my experience with my readers!

  19. Jason456

    Thanks for sharing The Awesome content.

    • Matthew Woodward
      August 18th, 2021 at 9:31 am

      Thanks :)

  20. Jengleth Baldazo

    Thank you for sharing this, Matthew. Stumbled upon this article really timely as I’m just starting out in building my own website and learning about SEO.

    • Matthew Woodward
      August 11th, 2021 at 8:59 am

      Welcome! You’re at the right place. Here you’ll find all the resources you need to start your online business successfully. :)

  21. Ivan

    Link building services are a very controversial topic. The only thing that is more controversial than them, is link spamming which can get your website penalized by Google. All you need to do is be respectful of people who you don’t know and engage with in conversations about their site instead of asking them for links right off the bat like they’re selling cigarettes (a tactic used by some companies).

  22. Swathy

    Nice post, Thank you for sharing such an informative post.

    • Matthew Woodward
      July 2nd, 2021 at 10:17 am

      Glad it was helpful.

  23. Chicago Wedding Best Band

    Thank You Matthew this is really helpful!

    • Matthew Woodward
      June 30th, 2021 at 9:04 am

      Glad to hear that!

  24. Chicago Wedding Best Band

    Hi Mathew, I am an SEO content writer myself yet I still struggle with the link-building process but this blog is really helpful.

    • Matthew Woodward
      June 30th, 2021 at 9:11 am

      Glad to hear that. Good luck!
      And if you feel like you need professional help, feel free to send us an enquiry:

  25. Razvan Rovinaru

    Hi Matt, long time reader of your blog, this is as always a great post with a lot of good information. One question I have is, say I wanted to create links like these for myself, or even create a service that builds links like these – do you have a post about how to build these yourself? I know you have the 15x link building strategies post which is great, was wondering specifically about quality outreach guest posting as done by the websites you’ve listed. Thanks a bunch!

  26. Thomas ill

    OMG! finally find some good stuff , thanks a lot sir I really need this information. I hope I find some stuff from your site.

    GOD bless you

    • Matthew Woodward
      June 7th, 2021 at 8:40 am

      Glad it was helpful!

  27. Ruchita Sinha

    i think there are no tolls who provide exact report for penalty

  28. Jeet Bhatt

    Hey, man great article. Your articles are very well crafted and informative. also, can you write an article on google penalty? Since I am new to digital marketing it would be helpful

  29. dhansikhi

    Nice post And thanks for information

    • Matthew Woodward
      May 19th, 2021 at 1:30 pm

      No problem!

  30. Arjun


    it was great information and very useful

    thank you

    • Matthew Woodward
      May 17th, 2021 at 8:06 am

      Thank you! Cheers :)


    Thank You So Much Nice Post

  32. Raj

    Matthew, Really awesome post I learn many thing from this post lastest ideas for Link building which very useful tips for me and my team. I will keep reading next post!

    Thanks for sharing great information here!

    • Matthew Woodward
      April 23rd, 2021 at 7:58 am

      No worries, Raj!

  33. Ivan

    It is not about how many links they can build but how they have a strategy in place to execute your plan. That is all that matters.

    • Matthew Woodward
      April 14th, 2021 at 9:31 am

      Right! It’ all about the quality of the links they deliver to you.

  34. Anas Ibrahim

    this is very interesting information to me. I am very grateful to the author. Anas greetings from Indonesian. Thank you.

    • Matthew Woodward
      March 26th, 2021 at 11:06 am

      Glad you found it helpful!

      • Mike
        April 14th, 2021 at 12:59 am

        Do you trust Barry Siams links?

        • Matthew Woodward
          April 14th, 2021 at 9:09 am

          All the link building services I trust are listed in the post ;)

  35. richard devis

    Thanks for sharing this information regarding link building, You are that link building services must be chosen carefully to avoid loss.

    • Matthew Woodward
      March 24th, 2021 at 9:13 am

      Couldn’t agree more!

  36. Oty Emmanuel

    Wow! This is very awesome. This list will definitely give me the opportunity to choose from the best and possibly get the best results. Thank you once again for sharing.

    • Matthew Woodward
      March 19th, 2021 at 9:08 am

      No problem! Hope it helps you to make the right decision :)

  37. Santosh

    Great post. Thank you so much Matthew.

    • Matthew Woodward
      February 15th, 2021 at 10:32 am

      No worries!

  38. GDAX

    This is a very nice blog, I have learned many things from this post.

    • Matthew Woodward
      February 10th, 2021 at 9:16 am

      Glad to hear that!

  39. Peter Nguyen

    Hi Matthew,
    Are these link building services safe to use for big business websites? Or do you only recommend them for personal websites/blogs?

    • Matthew Woodward
      February 5th, 2021 at 10:21 am

      Hey Peter! They are totally safe for both: big sites and personal blogs :)

  40. Samuel

    I’m glad to inform you that your blog articles has been the life wire of my Affiliate marketing online business building. Thank you for sharing your wisdom with the world Matthew.

    • Matthew Woodward
      February 1st, 2021 at 9:55 am

      Haha, my pleasure!

  41. technocrat Plasma

    love this article, i’ve been refering to this time and time again to redo my landing pages.

  42. Umar Farooq

    Amazing Post, Google has changed its backlinks policy, those get links from automatic links generate google increase their span score

  43. Mark Lee

    These are absolutely the best-compiled link building suggestions I have read. Link building is a crucial SEO activity as it brings in quite a lot of organic traffic to your site. However, lousy link building service choices often lead to wasted effort and loss of investment. The suggestions are much appreciated, and I would vouch for this checklist in our future projects.

  44. Sonia

    Nice information! I get the best results from these options

    • Matthew Woodward
      January 8th, 2021 at 10:58 am

      Glad to hear that! Keep it up, Sonia!

  45. Anurodh Keshari

    Nice blog Matthew, I think you have shared fact in this blog. Actually, most of my client also getting link sellers to mail at a very cheap price and when we asked them some website they are sharing the spammy and irrelevant website’s link.
    Most of the link sellers are the spammers they demanding advance money and after getting the money they do not respond to us.

    Well, I’m saying that thank you for sharing this blog.

    • Matthew Woodward
      December 30th, 2020 at 10:40 am

      Yes, you have to be very careful when picking a link-building service…
      I had a few bad experiences myself, this is why I wrote this post!

  46. techademydotnet

    I think this is an informative post and knowledgeable. Thank you for sharing this wonderful post! I’m glad that I came across your article.

    • Matthew Woodward
      December 23rd, 2020 at 9:46 am

      No worries! Glad you found what yu were looking for :)

  47. AMK

    ths post very very good

    • Matthew Woodward
      December 18th, 2020 at 10:52 am



    Nice Post, Thanks For Sharing…

    • Matthew Woodward
      December 14th, 2020 at 9:47 am

      No worries! Always happy to help my readers to make the right decision :)


    Great blog!

  50. SK

    These are absolutely the best-compiled link building suggestions I have read. Link building is a crucial SEO activity as it brings in quite a lot of organic traffic to your site. However, lousy link building service choices often lead to wasted effort and loss of investment. The suggestions are much appreciated, and I would vouch for this checklist in our future projects.

    • Matthew Woodward
      November 27th, 2020 at 4:23 pm

      I couldn’t agree more! Finding a good link building service can sometimes be a nightmare; that’s why I pulled out this article!

  51. kalu

    this is very informative to me

    • Matthew Woodward
      November 25th, 2020 at 10:49 am

      Glad to hear that!

  52. mike larue

    Great blog! I have been an avid reader of blogs online and as I stumbled upon I was very thankful as I learned new tips from you. Thanks and Keep posted!

    • Matthew Woodward
      November 23rd, 2020 at 12:10 pm

      Thank you! Don’t worry, more posts are coming ;)

  53. Ronny

    Nice wrap up Matthew. I’ve got a Dutch website and these link building services are mostly in English. Do you think it’s still worth to build links from English sites to a site in a different language. Will the effects be same?

    • Matthew Woodward
      November 20th, 2020 at 9:45 am

      No. If your target is Dutch people, it is not relevant to link your site with English websites.
      However, if you order links from one of these services, you can specify that you want your site to be linked only with other Dutch websites.

  54. Best Physiotherapy In Faridabad

    Nice Post, Thanks For Sharing…

    • Matthew Woodward
      November 18th, 2020 at 9:28 am


  55. Visi

    Thanks for the share matte!

    • Matthew Woodward
      November 16th, 2020 at 9:47 am

      No problem!


    Great blog

    • Matthew Woodward
      November 6th, 2020 at 9:47 am

      Thanks :)

  57. Abdul rehman

    Thanks for sharing The Awesome content. I will also share with my friends. Great Content thanks a lot

    • Matthew Woodward
      October 2nd, 2020 at 10:01 am

      Thank you, Abdul! Glad you liked it!

  58. Efrain Lopez

    Great article Matthew, on link building. Links are important because it’s part of a trust factor for Google. This department has been a tough one for Google for many years and although they have gotten good at devaluing them, they can still come after you with penalties.

    I’ve seen many websites that are not even connected with Google’s search console and the minute I took over a client and connected them, a few days later I got messages on bad links.

    Keep it safe.

    • Matthew Woodward
      September 29th, 2020 at 9:28 am

      I couldn’t agree more! Link Building is vital but it needs to be done the right way to stay out of “trouble” ;)
      Keep the good work up!

  59. Chris

    Hey Matt
    Is it not against google TOS to pay for links? Or is it not considered paying if it’s via outreach?

    • Matthew Woodward
      September 21st, 2020 at 9:29 am

      Hey Chris – Buying links is indeed against Google webmaster guidelines – but when you hire a link building service, you pay for the service, not for the links.
      A good link building service would build high-quality links – without buying them – and control them manually.
      This is why it’ very important to choose the right link building service.

  60. Robert Portillo

    Great post. Thank you Matthew. I’m a big fan of your content.

    • Matthew Woodward
      September 11th, 2020 at 10:31 am

      Thank you, Robert – I really appreciated it!

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    It’s alѡays helpful tօ rwad cοntent from othеr writers and
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    • Matthew Woodward
      August 17th, 2020 at 9:39 am

      Great! Wish you good luck with your website.

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