Product Launch Formula Review: How I Made $134,171 In 6 Days

Are You Using Blacklisted Backlinks? Check Now

Reviewed by: Matthew Woodward
Updated On: September 6, 2022


I have used the product launch formula to launch my first digital course which went on to make $134,171 in just 6 days. Since then I've used the same formula to launch a number of business including one in April 2020 which destroyed all previous sales records.

Not long ago, I put together my very first product launch for the blog and honestly at that time –  I had no idea how to launch a product properly.

Even as an experienced digital marketer it was a daunting task with a lot of moving parts that left me feeling confused and pretty helpless.

I spent countless hours searching for the perfect product launch formula and boy did I find it because my very first product launch made $134,171 in just 6 days!

So today, for the first time ever – I am going to show you how to run a successful online business by taking you behind the scenes of my product launch. In fact, this is the first time I publicly revealed how much money it made.

Editor note: Since writing this I’ve used the product launch formula to launch 3 succesful businesses including one in April 2020.

What You Will Learn

  • How I made $134,671 in just 6 days
  • The exact product launch formula I used step by step
  • How to layer mental triggers to make people buy like crazy
  • A behind the scenes look at how I put it all together
  • How I am taking it to the next level with a JV launch
  • And most importantly… how you can achieve the same success!

Putting My Money On The Table

Before we get into the meat of my product launch formula review, let’s talk about the money because I know that’s all anyone is really interested in.

In total, the product launch generated $134,171 in sales in just 6 days which was broken down like this-

  • Day 1: $30,027
  • Day 2: $15,264
  • Day 3: $9,810
  • Day 4: $22,701
  • Day 5: $45,025
  • Day 6: $11,344

 That is right! On day 5 alone, I made over $45,000!

It would have taken me a year to earn that in my previous corporate job, but I made that in just 1 day with my online business, using the product launch formula I’m about to introduce you to.

My product launch formula review results

To be clear, the product launch formula is a step by step method that shows you how to launch a product (or a service) the right way. It indicates in detail what you have to do – when you have to do – to go through each step of the process.

I’ll be sharing my journey with you as part of my product launch formula review.

Now I know you might be wondering why the sales spiked so hard on day 5 and that is because I took the product off the market to create scarcity.

The trickle of sales you see on day 6 is just the difference in global timezones. So technically it made over $56,000 on the final day.

Only making the product available to buy for 5 days might seem crazy, but that is part of the bigger secret formula that I am going to share with you later.

September 2019 Earnings Update

Since writing this post, I have updated and re-launched the course a couple of times. Each time I have launched the course I was able to clear 6 figures in profit!

One of the most succesful one was the JV launch which involved getting other people to promote the product for a commission-

JV Product launch formula results

As you can see that brought in an additional $128,894 with next to zero work on my behalf as other people sent traffic to the product.

I’ll teach you more about how I was able to take the sales total to $263,065 using the formula I’m about to share with you – so you can become successful online too.

But What About The Product Itself?

Before I introduce you to the product launches formula I used to achieve those results, I want to tell you a little about the product I launched.

My regular readers have probably already figured this out – but the product was my Private Blog Network Specialist Certification.

private blog network specialist certification

I put the training program together because I kept seeing the same questions/problems coming up about Private Blog Networks and as an online business owner, I had a wealth of experience to share on the topic.

In total the course is made up of-

  • 10 modules
  • 53 lessons
  • 39 training videos
  • 6 printable cheat sheets
  • 6 exams

As you can appreciate that took some time to put together, which is why it was crucial that the product launch itself went well.

If you want to learn how to create your own product, you could read this or this.

The Tech Behind The Product

I know some of you will be wondering how I put the actual product together, so this is what I used-

  • LearnDash – This is the Wordpress plugin I used to make the course itself and structure it. LearnDash has a bunch of awesome features & integrates with a range of payment products processors and membership platforms.
  • SamCart – I used SamCart for the checkout as it integrated with lots of payment processors so I could switch them out in 1 click if I had a problem but it also made setting up payments plans and split testing the checkout design easy. Read my full SamCart review. (Looking for a SamCart alternative? Check my ThriveCart Review).

I may do a more detailed tutorial about the technical setup in the future, including how I automatically send out physical items like this postcard-


But for now, let’s focus on the process itself because that makes the difference between making no money and making a ton of money!

And you want to be successful online and make a ton of money right?

The Perfect Product Launch Formula

I’m going to be honest with you – Creating the product was easy, but when it came down to actually launching the product…

I was like a deer caught in the headlights.

You see, I didn’t really know how to launch a product and I certainly didn’t know where to start!

As an experienced marketer, I understood that trying to sell anything online these days is difficult because everyone is walking around with a super-sensitive “BS Detector”.

But I was determined to break 6 figures with my first product launch and have the most profitable week of my life.

After making $134,171 in just 6 days, I’m pretty confident that I nailed it and that success was purely down to discovering the sideways sales letter.

Introducing The Sideways Sales Letter

After countless days of research, I decided to implement The Sideways Sales Letter technique which was created by Jeff Walker.

Why…? Well, because he knows what he’s talking about. His book “LAUNCH” was #1 New York Times Bestseller when it came out!

I highly recommend to online business owner to watch his free training videos that explain it all step by step. It is definitely the key to become successful online.

jeff walker training video

I remember when I first watched that video, it completely blew my mind and opened my eyes to the new world of selling & how to layer mental triggers to drive sales crazy.

And for those of you that are wondering who Jeff Walker is…

He is the king of product launches and a sucessful New York Times bestselling author.

Jeff Walker’s product launch formula has been used to generate over $500 million dollars in niches like juggling, tennis coaching & internet marketing by online business owners.

In fact, you have probably been the victim of his sales strategies over the past decade without even knowing it.

Essentially he took the traditional long-form sales letter and turned it on its side.

Instead of having a single 10-page sales story letter, he splits it up into a series of contacts over a number of days with individual pieces of pre launch content which ends in a sales pitch.

Sounds complicated right?

Well, don’t worry because it’s super simple and Jeff Walker does a much better job of explaining it in these free training videos that include plenty of case studies.

how to launch a product with Jeff Walker

In essence, it’s just 3 pieces of compelling, valuable pieces of content that are followed by a sales message. The content can be in the form of a PDF, a blog post or a video series, which is the best option.

The idea is that you – online business owner – deliver so much value across the 3 pieces of pre launch content that people are ready to hand over their money by the time you make the actual sales pitch.

Before you continue you must watch Jeff’s free videos or the rest of what I’m going to share with you won’t make any sense.

And trust me when I tell you that he knows what he is talking about, his last launch made over a million dollars in a single hour!

Behind The Scenes Of My Prelaunch Content

So now you’ve watched the videos & understand the entire sideways sales letter concept & how to take advantage of the mental triggers that make us buy things.

Now I am going to take you behind the scenes of my own pre launch content to give you a tangible real-world example.

In the videos Jeff Walker explained the different types of content we can use (PDFs, podcasts, blog posts or videos). I chose to use 4 videos to deliver the content and sales message.

video recording

As you can see, I used an iPad as a teleprompter, a GoPro and a lavalier microphone to record the videos. These videos are also the only time you’ll ever see me in a shirt.

What really counts though, is how the videos were structured as part of the sideways sales letter.

Each video introduces a problem, a solution and then another problem through storytelling, education & TV like cliff hangers. All of which eventually leads into the final video.

This is how I structured mine-

Prelaunch Content Video #1

The first piece of prelaunch content is critical because it has to grab people’s attention and answer “why”S.

Why should people listen to you, why should they pay attention to you, why should they care?

product launch video 1

To do that you need to focus on the opportunity for transformation or change.

Essentially you are communicating how someone’s life (including his online business) will change for the better if they listen to you & what you have to say.

This is how I structured it-

  • Title: “How To Increase Traffic & Rankings With The Most Powerful Backlink On The Planet”
  • Mental Triggers: Authority, Reciprocity, Credibility, Proof, Anticipation
  • Launch Story Theme: Reluctant hero
  • The Problem: Viewers have no traffic, no search engine rankings & confused by SEO
  • The Solution: Introduce private blog networks
  • Introduce The Next Problem: How do you build a private blog network?

If you don’t know what mental triggers are, then you need to go back and watch Jeff’s free training videos.

Prelaunch Content Video #2

The first piece of prelaunch content focused on the “why”.

The second piece of content is all about the “what”.

What is the transformation or opportunity that will change the viewer’s life?

product launch formula video 2

This video has a heavy focus on teaching and I really went overboard with what I taught in this video.

This is how I structured it-

  • Title: “How To Create As Many Authoritative Links As You Want To Seriously Increase Your Websites Traffic”
  • Mental Triggers: Community, Relatable, Proof, Controversy, Emotion
  • Launch Story Theme: Loss & Redemption combined with The Underdog
  • The Problem: How do you build a private blog network?
  • The Solution: Show people a top down view of the process over my shoulder
  • Introduce The Next Problem: Getting caught by Google & how to avoid detection

As you can see, in each video I am introducing a problem, the solution to that problem and then closing with the next problem.

That creates an “open loop” which keeps people in suspense for the next video, much like your favorite TV shows always leaves you on a cliff hanger.

Prelaunch Content Video #3

The last 2 videos answered the “why” and the “what”.

The third video shifts focus to the “how”.

It is also designed to shift into the product ownership experience and really dial down exactly how it will change the viewers life.

product launch video 3

At this point, I’ve already introduced people to private blog networks with a top-down view of how to build them.

This video shows them how to avoid getting caught, but it doesn’t show them how to put all of the pieces of puzzle together.

This is how it was structured-

  • Title: “My Secret Strategies To Fly Under The Radar & Remain Undetected For Complete Ranking Domination”
  • Mental Triggers: Social proof, Proof, Simplicity
  • Launch Story Theme: Discovery
  • The Problem: Getting caught by Google & how to avoid detection
  • The Solution: Understanding footprints
  • Introduce The Next Problem: How to put all of the pieces of the puzzle together

The Sales Video

The last 3 videos were designed to take people on an educational journey by delivering huge amounts of value through story telling while simultaneously touching on key mental triggers.

You might not realise it by reading through these notes, but I can’t stress enough just how much value I delivered in the first 3 videos.

I ensured that I delivered actual tangible content with real substance that would change peoples lives if implemented.

product launch sales video

That is where the true power of the sideways sales letter comes into play and with this power, we can now safely pivot into the sales pitch.

At this point people have a thorough understanding of private blog networks, how to build them and how to avoid the common pitfalls – but they don’t understand the wider strategy which is where the pivot into the sale comes in.

This is how I structured the sales video-

  • Title: “How To Take Full Control Of Your Websites Traffic & Search Engine Rankings”
  • Mental Triggers: Social Proof, Credibility, Scarcity, Proof, Reason/Why
  • Launch Story Theme: Reluctant hero, loss & redemption, the underdog and discovery.
  • The Problem: How to put all of the pieces of the puzzle together
  • The Solution: Buy the full course

You should notice one significant change in the structure of this video.

Instead of introducing a new problem like the first 3 videos, this video delivers the full course as the final solution with a call to action to buy.

 And people bought like wildfire!

You can download my product launch video scripts below-

And for all the people asking me where I filmed my videos – that beautiful backdrop is the pacific coast of Costa Rica!

The Results Speak For Themselves

The sideways sales letter technique took me from clueless to 6 figure launches step by step.Without it, I don’t know where I would be!

But what I do know is that what Jeff Walker teaches WORKS and it not only works, it works VERY VERY WELL.

Whether you have a new product to launch or want to re-launch a product you already made, his secret formula is a license to print money.

I mean just look at these outrageous numbers-

product launch sales

Just to recap, that is $134,171 in 6 days!!!! It really is the perfect process for your online business.

So if you only do one thing today, make sure you watch these free training videos.

You might just regret it if you don’t and that doesn’t even take into account the income that was made with…

Taking It To The Next Level With A JV Launch

Once you have had a successful launch the next phase of the process that Jeff Walker – a New York Times bestselling author – teaches is a JV launch.

In essence you set up an affiliate program and split profits with affiliates 50/50.

That way I will have an army of people all promoting the course to their list in the same moment which will create a huge amount of buzz and word of mouth.

It also allows me to reach new audiences outside of my own subscribers.

How To Prepare For A Joint Venture Launch

Preparing is easy, all you need-

  1. Is a method to track affiliate sales
  2. And a page that explains the JV launch

And you can set all of that up in a day!

Choosing An Affiliate Platform

You have a huge range of options to consider when choosing an affiliate platform. But for 99% of people you are going to want to use JVZoo.

Not only is it super easy to set up – but it’s literally built from the ground up specifically to handle JV launches with some unique features.

For example, you can build simple or complex sales funnel with your own products or other people’s products and the system automatically splits the money between you, the vendor, and the affiliate.

jvzoo sales funnel

Not only that but there is an existing pool of hundreds of thousands of affiliates all waiting to promote your product.

Creating Your JV Page

Your JV page needs to include all of your launch details, including-

  • Important launch dates
  • Product details
  • Pricing/commission details
  • Sales funnel details
  • Graphics/email list/resources to make promotion easy
  • Reasons affiliates should promote

You can see my JV page for yourself for a live example-

my jv page

I also decided to record a short video that included all of the details of my launch.

It’s basically a GoPro and an iPad stuck to a stick but it works well-

recording setup

Recruiting Affiliates

Once you have all of that in place it’s time to start recruiting affiliates because without affiliates your JV launch is going to fall flat on its face.

I am going to share all of the places I used to find affiliates, but first you should write a few lists-

  • People you know who might want to promote your product
  • People who have already bought or used your product
  • People who promote similar products
  • Companies you have generated affiliate sales for

Once you have finished that you should have quite an extensive list of people to contact.

You can take a look at an example email I sent out below-

email example

Don’t forget you can also ask your existing social media or email subscribers.

This the email I sent out to my email list-

my email

And you would be amazed at the glowing responses of support I have received!

Other Places To Find Affiliates

Once you have contacted everyone in “your world” you need to reach out to other places to recruit potential affiliates.

Product Launch Calendars

First of all you should submit your launch to the various launch calendars-

You can also choose to upgrade your listings.

For example I bought the following featured listing upgrades-

  • MunchEye – $250 for a 7 day featured upgrade
  • JVNewsWatch – $47 featured listing upgrade
  • JVPlanet – $37 permanent featured listing upgrade
  • JVPromote – $19 permanent featured listing upgrade

Some of these services will also mail your offer to their database of affiliates-

jv email shot

This isn’t cheap but it’s really worth it!

JVZoo Ads

One of the main benefits of using JVZoo as your affiliate platform is the fact they already have hundreds of thousands of affiliates across every niche you can think of.

But JVZoo also offer a number of advertising options that will see your affiliate sign up shoot through the roof,

For example this advert gets shown front and center to every single affiliate and seller that logs into JVZoo-

jvzoo ads

It costs $300 per day which may sound expensive, but the return will be huge once those affiliate sales start flowing.

It’s JV Launch Time!

So once you have prepared everything and recruited a small army of affiliates…

 It’s time to launch!
And, for me, it was a huge success because it brought in an additional $128,894-

JV Product launch formula results

That is no small amount of money and I had to do next to no work to make that happen. I just took what I had already launched to my own list and allowed other people to send traffic to it.

So if you want to learn more about how to build and launch a product the right way, watch Jeff’s free video training right now!

Frequently Asked Questions

What is Product Launch Formula?
Product launch formula is a tried and tested step by step formula that shows the exact process of launching a product in lots of detail to multi-figure launches.

Following this secret formula will save your online business a lot of time and money because it shows you exactly what to do step by step – from the seed launch, sideways sales letter to the product launch.

This technic is recognized by big names of the business world industry such as Brendon Burchard, Dean Graziosi, Dan Kennedy, Yanik Silver, Eben Pagan, Jim Work, Tony Robbins, Troy Dean, Dan Sullivan, Bill Glazer etc…

How do you conduct a product launch?
Conducting product launches is a long important process. First, you need to figure out what your audience wants thanks to the seed launch and then, create a product to solve their problem.

Then you need to figure out the perfect product launch strategy including – when, who, and how you are going to launch your product. These are the keys to multi figure launches in the business world.

How do you promote a product launch?
There are a bunch of ways you can promote your product launches but it is crucial you choose the right way to connect with your target audience. Whether that’s email marketing, a blog post, exclusive previews, social media contests, or Facebook ads.

One of the best methods is the email campaign. It is direct and by using your subscriber’s email address, you know that you will target people interested in your product. This is why it is essential to build a powerful email list.

How does the affiliate partnership work?
First, you need to recruit your affiliates. Then, you provide them ‘affiliate links’ they have to use to promote & sell your product. For each sell, they will get a commission (that you would have determined before).

In the business world, when you want to launch a product online, it’s good to have affiliates ready to help you.

If you have any other questions about my produt launch formula review, please let me know in the comments below.

138 Responses

  1. Adam

    Hey Matthew,
    I have just bought Jeff’s updated ‘Launch’ book and your article is a killer resource to read alongside it – thanks!
    I just tried to download your scripts (because I’m working on my own first sideways sales letter launch in a hobby niche) but the Facebook share buttons aren’t working. They just open a ‘wheel of death’ and reload the page when you click on them. Could you take a look because I’d love to get your scripts.

    • Matthew Woodward
      August 11th, 2021 at 8:47 am

      Thank you for letting me know. I’ll fix the issue as soon as possible.

  2. ram

    this is really a great tips thank you for sharing with us

    • Matthew Woodward
      April 29th, 2020 at 11:54 pm

      Happy I could help.

  3. vL

    links arent working anymore..

    • Matthew Woodward
      December 24th, 2019 at 3:36 am

      Looks like registration is closed. Just sign up to be made aware of any spots that open up.

  4. Frank

    Thanks for the information, very clear and simple. I will try to use it.

    • Matthew Woodward
      November 19th, 2019 at 4:10 am

      Best of luck Frank

  5. umair ansari

    I had read this post when it was published for the first time because I was one of those subscribers who got your “Will You Help Me” emails.

    I’m reading this for the second time after quite a while and this post makes even more sense now.

    Classic example of evergreen content.

    • Matthew Woodward
      May 13th, 2019 at 2:49 am

      Thanks Umair!

  6. Swift Trim

    It’s a shame you don’t have a donate button! I’d most certainly donate to
    this fantastic blog! I guess for now i’ll settle for book-marking and
    adding your RSS feed to my Google account.
    I look forward to brand new updates and will share this site with my Facebook group.
    Chat soon!

    • Matthew Woodward
      April 26th, 2019 at 12:50 pm

      Thanks very much, I hope to see you again soon :)

  7. Keto BHB Dietary Supplement

    I do not know if it’s just me or if everyone else experiencing problems with your blog.
    It appears as though some of the text on your content
    are running off the screen. Can someone else please provide feedback
    and let me know if this is happening to them as well?

    This may be a issue with my browser because I’ve had this happen previously.

    • Matthew Woodward
      April 26th, 2019 at 2:51 am

      No issues our end.

  8. Yilmaz Sarac

    Thank you Matthew, this really helps.

    • Matthew Woodward
      March 25th, 2019 at 3:11 am

      Glad I could help Yilmaz :)

  9. Isa

    Thank you so much for sharing all this with us, specially when you’re getting started and everything looks so challenging,that makes all the difference!

    ‘I may do a more detailed tutorial about the technical setup in the future, including how I automatically send out physical items like this postcard’ – please!!

    • Matthew Woodward
      September 17th, 2018 at 11:09 am

      Thanks very much! It’s on the list!

  10. Ahmed

    Oh so great!

    • Matthew Woodward
      June 27th, 2018 at 12:31 pm

      Thanks Ahmed

  11. Ivan

    The numbers are truly amazing. I cannot imagine that you managed to have this much result in just days. I guess it pays to build your brand.

    • Matthew Woodward
      June 16th, 2018 at 10:51 am

      It was a pretty exciting week for me!

  12. Learn to Fly 3

    I read this article fully about the difference of newest and earlier technologies,
    it’s awesome article.

    • Matthew Woodward
      April 23rd, 2018 at 11:23 am

      Thanks :)

  13. Satta King

    i was great thank you for posting this information

    • Matthew Woodward
      April 2nd, 2018 at 8:59 am

      Thanks Satta, glad you liked it

  14. Odira Ndubuisi

    That’s great Matt and good luck with your JV launch. I would love to hear the end of the story. Learned a lot from this already.

    • Matthew Woodward
      April 3rd, 2018 at 2:45 pm

      Hope you put what you learnt to good use

  15. empowee

    We are proud of you Mat.

    You deserve all the success with years of pumping free advice.

    I paid for the PBN course.

    Hopefully you will do an SEO course soon.

    Your fellow Brit!


    • Matthew Woodward
      April 2nd, 2018 at 2:53 pm

      Good to hear from a fellow Brit!

  16. Amanet Auto

    WOW! Thanks so much, is a little bit complicated, I need to read`t one more time.

    • Matthew Woodward
      April 3rd, 2018 at 2:46 pm

      No problem Amanet

  17. Shadab

    Hi Matthew

    I am a regular visitor of you blog and really looking forward your tutorials on ranking YouTube video


    • Matthew Woodward
      April 2nd, 2018 at 2:55 pm

      Always good to hear from a regular Shadab

  18. Temi

    Wow nice post.. you really are one of the best..

    • Matthew Woodward
      April 3rd, 2018 at 12:50 pm

      Thanks Temi

  19. Mark Bradley

    What a great post Matthew, informed and intelligent.

    Better than some courses I’ve seen on launching a product.

    • Matthew Woodward
      April 3rd, 2018 at 12:50 pm

      Cheers Mark

  20. Tyronne Ratcliff

    Awesome marketing tips Matthew!

    I’ll definitely be promoting your next launch.

    Have a good one!


    • Matthew Woodward
      April 3rd, 2018 at 12:51 pm

      Awesome thanks Tyronne

  21. Iyiola Owabumowa

    Great to be a part of your affiliate army :)

    Thanks for this Matt!

    Off to Share


    • Matthew Woodward
      April 3rd, 2018 at 2:41 pm

      Thanks for the shares and glad to have you in the club :)

  22. Tauseef Alam

    $134,171 in 6 days Wow!

    I believe earning that much in 6 days would be a dream for many of your readers (including me).

    It’s been a while you launched the product. How it is doing right now?

    • Matthew Woodward
      December 31st, 2016 at 1:59 pm

      Its not been on the market since, I am going to do a huge update for it and then re-launch it

  23. Prosper

    Was it all from your owned traffic or did you work with JV partners and paid ads?

    • Matthew Woodward
      December 20th, 2016 at 1:38 pm

      My own traffic, I will eventually do a JV launch

  24. SeaDigital

    Brilliant Matt, I have been following you for a while and I love how you include other teachers such as Jeff Walker.

    • Matthew Woodward
      December 31st, 2016 at 2:20 pm

      Never stop learning :)

  25. John

    Hi Matt
    What did the funnel look like? How many upsells, downsells etc. and at what prices? How about frontend price?

    • Matthew Woodward
      November 27th, 2016 at 5:52 pm

      I had upsells priced at $497/$597 and downsells priced at $297/$397.

      I created a few different funnels to test and these are the results of that testing –

      • John
        November 27th, 2016 at 6:20 pm

        Nice! What was the frontend price though?

        • Matthew Woodward
          November 29th, 2016 at 6:55 pm


  26. Clay Smith

    Hi there Matthew,

    This formula is rocking, thanks for this.


    • Matthew Woodward
      November 27th, 2016 at 5:52 pm

      No problem Clay although I can’t take credit for it :)

  27. money singh

    awesome formula..
    wish i could do..

    • Matthew Woodward
      November 21st, 2016 at 8:40 pm

      Theres no such thing as ‘wish’ just ‘choices’

  28. Mohammed asif

    Thanks for the great tips that’s really helps be to motivate my myself .

    • Matthew Woodward
      November 21st, 2016 at 8:43 pm

      No problem Mohammed Masha’Allah

  29. Samuel

    this is epic of the year :D
    i can only expect this :P

    • Matthew Woodward
      November 21st, 2016 at 8:44 pm

      Don’t expect, take action :)

  30. Kurban Ali

    Thanks for sharing this inspiring tutorial. Now a days, many people are entering in the world of Internet Marketing. It will inspire them.

    • Matthew Woodward
      November 21st, 2016 at 8:45 pm

      I hope it does!

  31. Ashish Pandey

    Very Good income reports..

    • Matthew Woodward
      November 15th, 2016 at 9:43 am

      Thanks Ashish!

  32. Emenike Emmanuel

    Thanks for sharing. Matthew is an amazing man.

    • Matthew Woodward
      November 15th, 2016 at 9:47 am

      Thanks Emenike :)

  33. Bilguun

    it such like my mind advanced to the next level.i get only 24 list but without sales while I have learned in one month online course.So that i know to my first sales soon. Both are give me great feelings:).Thank you !

    • Matthew Woodward
      November 15th, 2016 at 9:48 am

      Good luck with your project =D

  34. Mac Platform

    May be I need to learnt lots hell here Lolz… I’ve product & website but unable to sell :(

    • Matthew Woodward
      November 10th, 2016 at 3:39 pm

      Then this is perfect for you!

  35. Rahul

    Wow, really Impress the way you describe the process.That is really cool and something new that I learnt from this post.Thanks for this great info.

    • Matthew Woodward
      November 16th, 2016 at 11:07 am

      No problem Rahul!

  36. Bobbi Gould

    Remarkable! I hope to be where you are one day!

    • Matthew Woodward
      November 8th, 2016 at 10:18 am

      No such thing as hope, you either do – or you don’t.

  37. Paul

    Very interesting article – made me think a little differently about what I’m doing.

    Do you have any idea how long it will take for Jeff to unlock video 2 ? I loved video 1 and the next video (2) is the one I really want to see.


    • Matthew Woodward
      November 8th, 2016 at 10:20 am

      It is ready right now!

  38. Terry Mason

    You the man!

    • Matthew Woodward
      November 8th, 2016 at 10:26 am

      Thanks Terry!

  39. Simon

    Hi Matthew,

    Incredible results and thanks for posting your story and overview…

    Can I just ask about the approx length of your training modules/lessons and videos and the timescale for someone to go through the product?

    I’m sure it took some time to produce!

    • Matthew Woodward
      November 4th, 2016 at 10:13 am

      Well it depends because some people are entirely new and others are coming with some experience already, but it would take someone entirely new around 12-16 hours to complete it but then again, it depends if the pass the tests, have to retake them etc etc etc

  40. Mohammad Umair

    That is really cool and something new that I learnt from this post.

    BTW, I have set your your monthly income report mails as “Jealousy Alerts”. That’s how I feel seeing those income figures.

    • Matthew Woodward
      November 4th, 2016 at 10:17 am

      As long as that jealousy is converted into hard work and sheer determination to succeed – that’s ok :)

  41. Clayton Johnson

    This is excellent for sales, but what do you do if you do not already have an audience when your launching your first product?

    • Matthew Woodward
      November 3rd, 2016 at 7:59 pm

      The second video is Jeff’s free workshop will teach you the ‘seed launch’ strategy which is the one you would use if you have no audience, no product but also shows you how to get paid to validate the product before you create it.

      Sign up at to see it

  42. Robert

    Hi Matthew,

    I’ve read your blog for a while and I’m impressed with some of your posts, you’ve done well to build a blog that makes you a nice income.

    However I find it ridiculous that anyone, let alone a little known blogger could create a pbn course with a fake/worthless/bullshit certificate. The only people that have bought this crap must be newbies or people who have no idea about seo.

    PBN’s are nothing new, nor are they something to brag about to potential clients. A quick search on private blog networks from a client who is impressed by this “certificate” will quickly realise “oh you have a certificate in a strategy that is completely against Google’s guidlines and can potentially ruin my business?”

    Now I’m not saying pbns don’t work, I use them myself and they work great. But no matter how good your pbns look, they are, and always will be a strategy that comes with a risk. How you can sell a course with a “certificate” in pbns that means absolutely nothing is crazy.

    Can you tell us about this “marketers seal” certificate? What use is it to anyone? And can you disclose at least one person who has bought your pbn course that found any use whatsoever with this certificate?

    I think you should have stuck to the course without the need to add that.

    • Matthew Woodward
      November 3rd, 2016 at 9:40 am

      Hey Robert,

      I accept your point, however can you please provide a list of link building methods that are “safe” and approved by Google?

      The certification was an added extra so that people can demonstrate they have a certain skill and they have actually demonstrated that skill in order to gain the certification. Rather than just all of the people that say they know how to build a PBN, now people can actually prove it beyond any doubt.

      They also get sent out some physical items in the snail mail which is a nice value add in comparison to the normal courses they would buy that yes you right, is not needed – but it’s a touch I like to add at my own expense.

      Plus I’ve not seen anyone speak about or teach building PBN’s in the way I do, they are light years ahead of anything else I’ve seen.

    • Justin Ferriman
      November 3rd, 2016 at 6:58 pm

      Hi Robert-

      I hope you don’t mind me leaving a reply re: your comment. I can’t speak to the course subject or its content, so I’ll leave that to Matt. But, I can speak to the certificate piece.

      I have seen “no name” businesses offer certificates with tremendous success. To the tune of hundreds of thousands of dollars (similar to what Matt has demonstrated).

      By way of example, Digital Marketer offers certifications with their training for a variety of subjects (some of which include SEO). Does it mean anything in terms of an accredited agency? No. Do people enroll and print the certificates? Yes.

      Online courses do well to provide a “carrot” – something to work towards. There are a good number of people that like to print something off at the end of the course. Whether that’s something you like to do or not is a personal preference. Point is, many people do like it and are motivated by it.

      If at some point you create a course, and if you do I’d recommend creating a certificate for it. You may feel silly at first but you’d be surprised. I recall talking to Troy Dean from WPElevation about the exact same thing actually. He couldn’t believe how people were so into the certificates for his “little online course”. Today it’s different, his course is super popular. Still, the certificate itself doesn’t carry any “weight” in the traditional sense.

      Anyhow, just thought I’d lend a little insight. Again, I don’t know much about the course content so I can’t really comment on that. But when it comes to certificates for an online course… do it.


      • Matthew Woodward
        November 3rd, 2016 at 7:57 pm

        I should also highlight, that to earn the certification people have to go through 6 module specific exams first and it’s not possible to progress to the next module without completing the end of module exam first.

        This means that people can’t just skim through the course which is important in a world of so many distractions, you have to be focused and actually learn the material in order to progress.

        And that is before they get to the final exam which tests everything they have learned, teaches them to solve problem with their new knowledge and I throw in a bunch of red herrings to teach people how to avoid mistakes which are easy to make but could be critical to the survival of your network.

        The exams would be pretty useless if you didn’t get a certification at the end of it as there would be no goal.

        I’ve also sacked more people with actual expensive 3 year long digital marketing degrees and university education than I can count on my fingers, the best guys are always the ones with zero qualifications that learned in the trenches.

      • Robert
        November 11th, 2016 at 5:54 am

        Hi Justin,

        The guys at digital marketer are similar. Although I’d say Ryan Deiss has much more experience in the internet marketing space. Again though I’m of the opinion that the courses/certificates from those guys are also pointless.

        I know university/college degress mean nothing compared to guys in the trenches doing seo/digital marketing all day however I think they look much better to potential clients than a certificate from another im guru.

        It’s one thing to say on paper you have the knowledge to do something, it’s another to actually be doing it.

        My initial concern is that PBN’s are not what I’d consider and marketing strategy that you should be boasting about let alone owning an exam certificate.

        I know (even though I use pbns) that some of my potential clients were to ask about a certificate on pbns, they would look it up and run a mile as soon as they read about what they are and how they can potentially harm a business.

        @ Matthew on your comment “I accept your point, however can you please provide a list of link building methods that are “safe” and approved by Google?

        Creating great content and genuine outreach to real sites, with real social followers, real traffic etc is safer than pbns. Getting newsworthy content in front of millions (which generates links) is safer. Both strategies I’ve used for my current clients and past employer. The results were so good it makes me wonder why pbns are still used. The time it takes me to find a good domain, build the site,fill with content etc I could have put in place a strategy to acquire 20-30 links of the same/similar quality.

  43. Wokka

    Thanks for this Matthew.

    I have to watch Jeff’s videos over the coming week and then come back to this post – am I right?

    • Matthew Woodward
      November 3rd, 2016 at 9:41 am

      No you just need to watch the 1st video that is available then come back to this post and you’ll see a real world example of what he is talking about

      • Wokka
        November 4th, 2016 at 2:13 am

        Gottcha – Thanks!

  44. Bala murali

    Mind blowing income reports , But why you take one year to tell this formula ?

    • Matthew Woodward
      November 3rd, 2016 at 9:42 am

      I have had more important things to focus on

    • Arthur
      November 5th, 2016 at 4:28 pm

      Because Jeff Walker has just started promoting his new launch list workshop.

  45. Munir Nathoo

    This was an amazing course! Still refer to it all the time! Great job as usual Matt!

    • Matthew Woodward
      November 3rd, 2016 at 9:42 am

      Thanks Munir, glad you enjoyed it!

  46. Walter

    Holy moly… That is impressive!

    • Matthew Woodward
      November 3rd, 2016 at 9:43 am

      Thanks Walter!

  47. Michael Gorman

    I have been watching Jeff’s career for a few years now, he is one of those quiet achievers who pioneered a lot of approaches by being among the first to recognize the potential of mass connected marketing – interesting project mate and a generous share.

    • Matthew Woodward
      November 2nd, 2016 at 3:44 pm

      Yeah he is a true leader!

  48. Eduardo

    Very good. Here in Brazil we have the “Fórmula de lançamento” is the same content of “The Product Launch Formula”.
    I know its all real, congratulations for awesome results. And this article is a fantastic strategy to put costumers in the “The Product Launch Formula” funnel. Congrats ;) Good luck with the futures sales.

    Sorry my bad english.

    • Matthew Woodward
      December 13th, 2016 at 10:09 am

      What kind of results have you had with it Eduardo?

  49. Jonathan

    Cool Matt as always,

    The images seem compressed in this article, you may want to have a look at them (i.e. about 20px high and the full post width).

    • Matthew Woodward
      November 2nd, 2016 at 3:44 pm

      Are you looking from a mobile device or tablet?

      • Jonathan
        November 2nd, 2016 at 3:50 pm

        Desktop (Microsoft Edge seems to the issue – I normally view Facebook in that, seems fine in Firefox/Chrome) –

        Interestingly this was ONLY 451 sales….

        • Matthew Woodward
          November 3rd, 2016 at 9:45 am

          Urghhh yucky Microsoft browsers, no wonder it doesn’t work :P

          Yes I feel like when I do a full scale relaunch it could do a lot more than that but I am currently focused on the 3rd update to the course material before doing that.

  50. Simon

    Well done Matt, great results. Though I hope you put that money to good use and invest in a better camera than a gopro, the quality of the pitch videos actually put me off buying. Just my 2 cents :)

    • Matthew Woodward
      November 2nd, 2016 at 3:45 pm

      Thanks for your input Simon! The raw files on my PC are flawless, but I think Wistia/Vimeo compression damaged the quality of them

  51. Donald Francis

    Matt, Thanks for this great info. Can you share the videos with us? I would love to see them. Thanks

  52. Tony Omary

    Hey Matthew,

    Most affiliates don’t like the idea of creating products because they fear dealing with negative reviews.

    With your tutorial, it mean Emotion Triggers + Scarcity + Value= $ales.


    • Matthew Woodward
      November 2nd, 2016 at 12:33 pm

      Well you only get negative reviews it you create poor products!

  53. Shafi Khan

    My eyes can’t believe it. Did you just earn 6-figure income in 6 days flat?

    First your monthly income report and now this.

    Inspiring Matt. Unknowingly you may have changed many people’s New Year Resolution to “Quit Work and Start Blogging”. lol.

    • Matthew Woodward
      November 2nd, 2016 at 12:33 pm

      Hahaha thanks Shafi, yes I did exactly that :)

  54. Constance k

    Holly s*** that a success in every way, even $45000 would had been an accomplishment for the first time launch

    • Matthew Woodward
      November 2nd, 2016 at 12:34 pm

      Between me and you, my personal goal was to hit $30,000 – so you can imagine how I felt when it did +$100k of my goal!

  55. Justin Ferriman

    Wow! Incredible story Matt and great tips shared here for others. Keep on inspiring others! :)


    • Matthew Woodward
      November 2nd, 2016 at 12:35 pm

      No worrys Justin, thanks for making LearnDash awesome :)

  56. Dave Beetson

    Hi Matt,

    Great post once again! :)

    Just one question though, how come the price per sale reduces from around $389 on days 1, 2 & 3 to $276 day 4, $247 day 5 and $246 day 6…

    • Matthew Woodward
      November 2nd, 2016 at 11:37 am

      Thanks Dave!

      That is because there are also upsells/downsells and refunds – that is the final figure once everything was said and done.

  57. Keith

    Hey Matt,
    So glad yo made BANK on the VPN course .. it was worth the money, well deserved – I highly recommend it. When you didn’t include this revenue in your monthly report, secretly I was hoping “holy f*ck, he made a ton of dough” .. hehe, and it looks like I was right! Good Job, happy for you!
    Cheers! Keith

    • Matthew Woodward
      November 2nd, 2016 at 11:37 am

      Hahaha yeah you were right Keith, honestly I didn’t feel comfortable revealing it at the time

  58. Anon

    So that remarkable amount of money you made in such a short time is really the result of years of work to create the product, and probably marketed to thousands of existing contacts.
    No one else can achieve this, suggesting they can is extremely disingenuous, really this is nothing more than click-bait.
    I used to really like this blog, you provided some great resources over the years, but now you seem to be doing nothing more than trying to rip-off people by giving them entirely unreasonable expectations.

    • Matthew Woodward
      November 2nd, 2016 at 11:45 am

      You can create a product in a few days if you wish and Jeff teaches a very specific strategy for people with zero list and no product that would like to get paid before they have made the product. That is called the ‘seed launch’ which is taught in his free training videos.

      You are wrong when you say that no one else can achieve this, that is a very limiting mindset to hold. Anyone can achieve this, but it takes work and I can only share my own personal results of the method along with how I implemented it – the hard work is down to you.

      But if you are in a position of no list and no product (which is not my responsibility) then you should learn about the seed launch in his free videos, which will in turn set you up for a much bigger product launch.

      Not all of my audience is in that position though – some have established sites, others don’t even have a site yet – all I can do is share what has worked for me along with the real results of that.

  59. john

    the links to the Jeff Walker videos only has 1 intro video with the rest coming soon. Its not much info, am I missing something?

    • Matthew Woodward
      November 2nd, 2016 at 12:33 pm

      After you watch the first 3 minute intro video, it automatically plays the next video.

  60. Shiv kumar

    Wow, really Impress the way you describe the process

  61. Joshua Hardwick

    Amazing, Matt!

    Just one question: how many email subscribers did you launch this to?

    • Matthew Woodward
      November 2nd, 2016 at 11:21 am

      Thanks Josh,

      That was to 4,000 people but Jeff also teaches in the free videos how to do a ‘Seed Launch’ which shows you the strategy to use if you have no list and no product, when you use that strategy you can get paid before you even made the product. You can watch that video here

      • Joshua Hardwick
        November 2nd, 2016 at 11:30 am

        Just checked your income report for September last year (which I’m guessing is roughly when you launched the product?) and it shows 66k+ email subscribers.

        Was the launch to 4K people the “seed launch”? If not, how exactly did you segment those subscribers and decide upon the 4,000 subs to launch the product to?

        ^^ If the answer is in Jeffs video, just say :) – I’m planning to watch that later either way.

        • Matthew Woodward
          November 2nd, 2016 at 11:40 am

          The product was launched in November, and only to a specific segment of the list based on interests, activity and responsiveness. The reason for that is if I made a mess of things, I didn’t want to have blown it all on the first shot.

          Since that initial launch, I have updated the course twice and I’m working on the 3rd update ready to re-launch it all guns blazing in Feb or March which is when I expect the big numbers will come in.

          I did not use the seed launch strategy because I already had a product and a list. The seed launch is strictly for people with no product and no list that want to make money before they have even made the product.

          Jeff talks about both approaches in the videos though.

  62. Mohammed Anzil

    OMG!!! Really great. $56,000 in just 7 days. I can dream this only. Great marketing tips. Thanks for sharing your valuable tips with us.

    • Matthew Woodward
      November 2nd, 2016 at 11:08 am

      I think you misread the post :) It was much more than that!

      • Mohammed Anzil
        November 2nd, 2016 at 11:16 am

        Saved to Pocket for offline reading. Will be clear next time. Thank you.

        • Matthew Woodward
          November 2nd, 2016 at 11:19 am

          No worrys I hope you enjoy it!

          • Mohammed Anzil
            November 2nd, 2016 at 11:20 am

            Yes, definitely. Great article Sir :) …

What are your thoughts?

* Name, Email, Comment are Required