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It really is amazing just how many of you need SEO tools for Mac OS X.
When I launched my own free tool I was surprised by just how many requests I got for a Apple Mac version.
So I decided to round up all of the internet marketing & SEO software for Mac OS X.
I have broken down all of the best SEO tools for Mac OS X by category and also marked whether they are free, have a free version or a free trial for your convenience.
If you are aware of any of other SEO software for Mac OS X then please let me know and I will add them to this list!
What Will I Learn?
SEO Tools For Mac OS X
- SEO Reporting
- Keyword Research / Competitor Analysis
- Rank Tracking
- Content & Spinning
- Link Building
- On Site SEO
- Social Media
- General Tools
- Windows VPS
If none of the tools below fit your needs, take a look at our full post about SEO reporting software.
Market Samurai – This tool has been around for years and includes a rank tracker, domain finder, content finder, content publishing & link finder. I really like the SEO competitor analysis module.
SEO Powersuite (Free Version) – This includes a suite of 4 SEO tools for Mac including Rank Tracker, Website Auditor, SEO Spyglass & Link Assistant. I have used this suite of tools for a long time, see my full SEO Powersuite review.
Advanced Web Ranking (Free Trial) – This tool can monitor all aspects of your SEO campaign including ranks, creating SEO audits, monitoring social media and producing great looking white label reports.
Domainer (100% Free) – This great app lets you keep track of any domain and is great for tracking your fleet of sites. It pulls in a range of metrics like Alexa information, links & page rank. Can also use to monitor competitors.
Keyword Research / Competitor Analysis
Long Tail Pro – A recent update in July 2015 makes Long Tail Pro a fantastic keyword tool for anyone using a Mac. You should watch my full Long Tail Pro review.
Market Samurai – I love the keyword research and SEO competiton modules of Market Samurai. In all honesty they are the only modules use in the software because they are the best in the business.
SEOggestor (100% Free) – This is a very simple to use free keyword research tool. It will take your source keyword and use Google, Bing, YouTube, Amazon, Yahoo & Yandex to suggest other related keywords to explore.
Bonus: Goolge Keyword Planner is also a great free keyword research tool that is accessible for Mac users.
Rank Tracker (Free Version) – This is part of SEO Powersuite but available separately. This is my rank tracking tool of choice as the data belongs to you and isn’t stored in the cloud. More in my SEO Powersuite review.
CuteRank (Free Version) – Another desktop based piece of software for rank tracking that works well for Mac OS X users. Pretty much the same as Rank Tracker and does what it says on the tin.
RankGuru – A different tool that sits in your menu bar to notify you of rankings update/changes. Really cool to help you keep an eye on things across a range of websites.
Spin Rewriter (5 Day Trial) – This is the only native spinning software that is available for Mac OS X. However it is also one of the most robust offering a range of advanced spinning features that you can apply with my The Best Spinner review.
SEO SpyGlass (Free Version) – This is a great tool to monitor your backlink profile and get a breakdown of metrics such as anchor text usage and so forth. Use it to monitor your backlink profile or competitors part of my SEO Powersuite review & this strategy.
Link Assistant (Free Version) – Another link building tool that is part of SEO Powersuite is great for outreach and finding link partners although I have used it to help automate guest posting.
SEOPingler (100% Free) – This is a free pinging tool for Mac OS X that is quick & easy to use. However pinging backlinks is not a great way to get them indexed and there are much better ways to index backlinks.
On Site SEO
Website Auditor (Free Version) – Part of SEO Powersuite, you can use Website Auditor to crawl your entire site and report any SEO issues it finds and export reports. Part of my SEO Powersuite review.
SEIntelligence – This software will analyse the current top ranking websites and compare them to yours. It produces a report on what you need to change on your site based on what is currently ranking.
Screaming Frog SEO Spider (Free Version)– One of the best free seo tools for mac to help spider your website and find problems. Take advantage of the free version to uncover any problems with your site.
Integrity (100% Free) – Use this free software to spider your entire website and come back with a list of broken links that need fixing. You can export a range of reports and manage multiple websites.
ReActivity (100% Free) – Google has used site speed as a ranking factor for a while now and this free seo software for mac will measure your websites load time & page sizes to help you optimise your website.
BeamUsUp (100% Free) – Another site crawler this will crawl without limits and create a range of detailed reports about your site. It can also export direct to Google Drive which is perfect for handing the reports off to a team member to process.
BuzzBundle (Free Version) – Made by the same team behind SEO Powersuite, BuzzBundle makes it easy to identify & engage with your target audience. I grew this very 6 figure blog by manually doing a lot of what BuzzBundle helps automate – read my full review here.
SocialLeadFreak – A Mac compatible tool for harvesting data from Facebook and Google+ to use in your social campaigns however you see fit.
Mention (Free Version) – A web monitoring tool with a desktop and web based client for Mac. You can use this to monitor social media for a range of terms like your brand/website so you can jump in and respond easily.
TweetBot – A Twitter management client that runs of both OS X and iOS it allows you to streamline your Twitter management although the 100% free TweetDeck below will be good enough for most people.
TweetDeck (100% Free) – The official desktop client for Twitter makes it easy to manage your Twitter account. It has a range of features and you can use it to manage multiple accounts.
IP Vanish – This VPN service has a Mac client along with clients for Android & iPhone. You can use it to encrypt your internet connection end to end securely and make it appear like you are located in different areas of the world. Read my full IPVanish review.
TextExpander – A great tool for saving time that I use in windows. It will automatically replace text as you type. For example when I type hre it inserts the HTML code for a link, automatically adds the URL on clipboard in the right place AND leaves the cursor so I only have to type the anchor text. I use this to compose emails, write posts, code snippets etc
OpenOffice (100% Free) – A full suite of office applications including Microsoft Word, Excel & Publisher alternatives that are compatible with all Microsoft Office formats. You can use this suite of tools to create PDF eBooks, excel reports and so on.
If you want to run any other tools then the best thing to do is use a Windows VPS. A VPS is just a computer that is running Windows in a data centre somewhere.
You can use a remote desktop connection from your Mac to connect to the Windows VPS and have full access to a Windows environment that is running 24 hours a day, 7 days a week connected to a fast line.
This is great for leaving software running all day every day like GSA Search Engine Ranker and as a Windows user I use a few Windows VPS’s to run all of my tools to free up local resources and bandwidth.
A windows VPS is the best solution to run Windows apps on your Apple Mac. Use DropBox to sync your files between your local machine and the VPS.
PowerUpHosting – I have used these guys for a very long time and they offer great performance and pricing.
CheapWindowsVPS – I have been using these guys for the past couple of months to build social media automation stations that build followings on Twitter, Instagram, Facebook, Pinterest, Stumbleupon & more automagically.
Did I Miss Any?
If there are any other SEO tools for Mac OS X that I’ve missed then please let me know in the comments and I’ll add them to the post!