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Once you have watched the video below I guarantee you stop everything you are doing to implement it immediately.
Because I am going to show you how to take advantage of FAQ Schema to-
- Increase search traffic (in near real time)
- Win double listings on the same page
- And gently push rankings towards the top of page 1
Because in less than 5 minutes I was able to serious increase search visibility by popping the FAQ results box for my target keyword.
That was repeated with multiple examples in the video above including popping a double listing result with attached FAQ box.
And of course…
…you saw how I had a little bit of fun with it as well-
Which I have now removed because that’s not how they should be used and no doubt there will be a future penalty for people that abuse it (you’ve been warned!).
I HIGHLY SUGGEST YOU READ THESE GUIDELINES AND THIS POST FROM GOOGLE BEFORE INTEGRATING.
So let me take you behind the scenes of the full process end to end because I am sure you are excited to start experimenting!
Here we go…
How To Add FAQ Schema To Your Site
Adding FAQ Schema to your posts and pages is pretty straight forward.
It takes around 5 minutes to add them to each post/page but as you’ve seen, Google processes the results in near real time!
Before integrating FAQ Schema, you should pay close attention to-
You can also learn more about them at SearchEngineLand & SERoundTable.
In the video below, I am going to give you access to my FAQ snippet code generator AND the full process end to end including-
- How we find the questions
- How we choose which questions to add
- How we add the questions on the front end
- FREE TOOL: My FAQ snippet code generator
Resources In The Video
- FAQ Schema Generator Tool
- Insert Headers and Footers plugin (last resort integration option)
If you want to download the video to hand off to your team easily – just sponsor a dog here, forward me the email confirmation and I’ll send you the MP4 file.
Why Does This Work So Well?
I often find weird things with Google that I can’t replicate.
However this is different because it’s so solid, so robust, so repeatable – almost sequential. It’s like it was programmed to function like this.
But WHY would it be programmed it to function like this?
Because what better way to get everyone to give you the data you want, in the format you want it for every topic on the planet from qualified individuals?
All Google needed to do to win the $49 billion dollar voice market is increase the weight/visibility of FAQ snippet data in the algorithm…
Then all the SEO sheep like us run to feed them the data they want, in exchange for higher search visibility.
Let me put it like this. Can you say medic update?
Google has spent the last 20 years organizing the worlds data, it’s what they do better than anybody else. This is an advantage that competitors like Alexa and Siri don’t have.
And that’s why they are consistently proven to return the most accurate results-
So I can’t see why else this would work with such efficiency unless it is intended to.
There are multiple things happening in real time from the request of the crawl, the actual crawl, the processing of the data, updating the index and then pushing it into search results.
It’s highly unlikely that a bug could transverse all of those things in complete harmony.
But arguably it’s a win, win, win situation-
- Google wins because they can extract higher quality data from authoritative sources
- Publishers win because they get more visibility in the search results & voice search
- Users win because they get the answers they need, when and how they need them
Wrapping It Up
Does FAQ Schema and rich snippets have your attention yet?
I highly recommend you go and integrate this on 5-6 pages on your site that are ranking on the first page of Google.
It will take you less than 30 minutes to implement and the results will speak for themselves. Especially if you integrate my SEO copywriting tips as well!
Please come back to this post and let me know what results you see
I am excited to hear from you!
Note: If you implement schema markup/structured data, don’t forget to test their quality with a schema tester.